In a scenario in which fast fashion is increasingly criticized for its environmental and social impact, some brands are opting for more responsible forms of production, where exclusivity and sustainability are the protagonists. Among these alternatives, made to order is gaining strength as a model that allows manufacturing only what is really needed, eliminating excess stock and reducing waste.
Odda, with its exclusive collection The Square Collection, has found a way to approach this concept, working with limited stock and a focus on sustainable fashion including a collection of handmade sneakers, which fuse classic aesthetics with a minimalist and timeless style.
The Made to order concept: The art of bespoke fashion
Made to order is becoming an answer to the problems of fast fashion. Unlike mass production, where thousands of pieces are manufactured waiting to be sold, made to order focuses on producing on demand. This means that the garment or footwear is only made when a customer orders it.
This approach not only ensures the exclusivity of each piece, but also minimizes the waste of resources, following the principles of sustainable fashion. By not producing in large quantities, each item becomes something special and unique.
Odda works with the made to order model, where each pair of sneakers of The Square Collection is handcrafted with high quality materials, ensuring that every detail is perfect and that each customer receives an exclusive product.
Instead of opting for fast fashion, Odda focuses on creating pieces that last over time, both in durability and style. This approach is not only more sustainable, but also offers the opportunity to have carefully crafted sneakers.
Minimalist style: The essence of The Square Collection
In a world where fashion is often characterized by excess, Odda goes for a simpler approach. The Square Collection is a tribute to minimalist style, with colors, clean lines and subtle details that enhance the beauty of simplicity and sophistication.
Each sneaker in this collection is designed to reconceptualize the classic aesthetic and fuse it with timeless style. A collection that reflects Odda's commitment to good taste and enduring design, moving away from the passing trends that often characterize fast fashion.
Craftsmanship also plays a key role in every Odda sneaker. Although not strictly based on a made to order system, the brand ensures that each pair of sneakers is manufactured with the utmost attention to detail, limiting production to just a few units to maintain exclusivity. Using high quality materials, such as 100% cowhide leather and resistant fabrics such as nylon, each sneaker is made to last over time, guaranteeing a luxury product that reinforces Odda's commitment to sustainable fashion.
The revival of Made to order: the future of luxury?
The made to order model is positioning itself as one of the most promising trends in the fashion industry, connecting in some way with the way fashion was understood in the past. Years ago, tailors and dressmakers made custom-made garments and footwear, creating unique pieces for each client, which ensured a more personal and special final product.
Today, this approach is being revived by different luxury brands, integrating it into part of their collections. Made to order is not only transforming the way consumers perceive luxury, but it is also rescuing a production model that was key in traditional fashion before the industrial era and mass production.
With its focus on more sustainable fashion, redefining what luxury means in the 21st century and moving ever closer to the made to order model, Odda, with its minimalist style The Square Collection, proves that it is possible to offer responsible luxury, without compromising the style and exclusivity of your sneakers.
Discover the complete collection at: The Square Collection.
