Pop art emerged in the 1950s as an artistic current that challenged traditional conventions and celebrated the everyday, the popular and the commercial. Icons like Andy Warhol and Roy Lichtenstein perfectly captured the essence of this visual revolution, which took its inspiration from mass culture and Kitsch aesthetics.
Today, that same disruptive and daring spirit can be found in fashion, or even in footwear, in pieces like the Untitled 30 from Odda Gallery, one of the most daring designs from The Circle Collection. These sneakers are not just a fashion accessory, but a symbol of rebellion that revives the essence of pop art.
Pop Art: Turning the ordinary into the extraordinary
Pop art was not only notable for its ability to incorporate elements of mass culture into art, but also for its focus on the accessible and mundane, transforming the everyday into art that made an impact. This artistic movement fused art and everyday life, creating works with common images such as supermarket products, celebrities or advertising symbols. By elevating these elements to the status of art, pop art allowed people to identify with works of art that previously belonged only to an elite.
In a world where trends come and go, the Untitled 30 is positioned as a symbol of resistance against the predictable. Pop art broke barriers by incorporating everyday elements, and these yellow sneakers follow that same path by challenging the traditional norms of high-end footwear. Their unisex design, mixing temporality and unusual color, makes them a unique piece that reinvents the rules to see luxury from a new perspective.
Untitled 30: More than just a colorful sneaker
The Untitled 30 is designed for those who are not afraid to stand out, who challenge the concept of “good taste” with bold, vibrant color. In luxury fashion, which often follows predictable patterns, these yellow sneakers burst onto the scene as a statement of differentiation and unique style.
The handmade 100% cowhide leather construction in lemon yellow, paired with a caramel brown rubber upper, makes the Untitled 30 a timeless icon of sophistication, reminiscent of the spirit of pop art.
The Untitled 30 was not worn by Marilyn Monroe or Michael Jackson, but its design reflects the same provocative spirit that made these artists pop art legends. With their intense color and clean, minimalist, unisex design, these colorful sneakers are perfect for those who, like these pop icons, seek to challenge the status quo. They are a tribute to the popular, to what, at first, might seem vulgar, but transforms into sophistication when the perspective changes.
Kitsch style: More is more
The Kitsch style, with its predominance of color, shapes and eye-catching elements, is one of the key characteristics of pop art. And in the same way, the Untitled 30 fuses with this aesthetic by offering luxury, color and boldness.
It's not just their yellow color, but the way they manage to transform the ordinary into something extraordinary. Like a Campbell's soup can transformed into art by Andy Warhol, these colorful sneakers are a perfect blend of elegance and extravagance, inspired by a Spanish artisanal heritage, but designed to break the rules and rethink luxury fashion.
With their color, handmade craftsmanship and timeless design, The Circle Collection's yellow Untitled 30 sneakers are more than an accessory or a fashion piece. They are an invitation to walk in the opposite direction and celebrate the beauty of the unexpected, just as pop art once did.
Discover the Untitled 30 and The Circle Collection.
